The pioneer of car rental, Walter L. Jacobs, opened a car rental operation in Chicago in September 1918 at the age of 22 years. He started with a dozen Model-T Fords, which he repaired and repainted himself. Jacobs expanded his operation within five years to a company with annual sales of about $1 million. 1923 Jacobs sold his company to John D. Hertz, President of Yellow Cab and Yellow Truck and Coach Manufacturing Company. Jacobs retained the operational and administrative management of the company.
Hertz became the world leader in the car rental business and has more than 8,100 rental offices in over 150 countries. No other provider is more frequently used by private and business customers alike. Hertz sets standards with its products and services such as our loyalty program – Hertz Gold Plus Rewards, the specially developed portable navigation system Hertz NeverLost, SIRIUS Satellite Radio and a vehicle fleet tailored to the needs of our individual customer’s. The reservation offices of Hertz process about 40 million calls worldwide and make approximately 30 million reservations annually.